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I think LinkedIn is one of the best social media networks to be on, hands down.

Sure, the big names like Facebook and Twitter are great. But LinkedIn can be a goldmine if you know how to use it the right way.

You might think LinkedIn is just for keeping up with colleagues.

I used to think that too. I set up a page and left it alone. Unsurprisingly, it didn't do much for me.

Then I learned there's a lot more you can do with LinkedIn.

In the past, I've written about using LinkedIn for content marketing and ads. It's great for both of those.

But did you know you can actually transform your LinkedIn page into a sales funnel?

You don't need any third party app or tons of marketing knowledge. You can use your existing profile page to generate warm leads.

This is an uncommon strategy, but it can yield excellent results.

Instead of having your LinkedIn page sit around and collect dust, it'll turn into a powerful lead generation machine that does work for you.

Does that sound like something you'd be interested in?

Then let's take a look at how to do that.

Why use LinkedIn?

I'll admit it––LinkedIn isn't the hippest social media site.

At first, it might not make sense to use LinkedIn if you aren't looking for a new job.

Everyone's on Facebook and Twitter. Instagram and Snapchat are the trendy social media sites. Newcomers like Periscope offer a unique edge.

So why LinkedIn?

You probably already know that LinkedIn is excellent for business. You could call it the B2B version of Facebook.

However, it has one huge advantage over Facebook (and other social media sites).

On sites like Facebook, most people are talking with friends or playing games. Seriously, how many Clash of Clans games have you been invited to?

On other sites, like Twitter, people are having conversations (or flame wars) with friends and influencers.

Can you see the common theme here?

On these sites, people aren't typically in a business-focused mindset. The social nature of the platforms is paramount, making B2B lead generation somewhat of a challenge.

That's why you have to stand out if you do any advertising or marketing on these platforms.

But on LinkedIn?

Everybody's thinking business. The whole purpose of the platform is to find jobs, forge connections, maintain a business reputation, and, yep…make sales!

In other words, when people are logged in to LinkedIn, they're already thinking about business in the way an Instagram user thinks about photos and hashtags.

So when a LinkedIn user stumbles upon your page, they'll be more receptive to information aboutyour business.

That's part of the reason why LinkedIn is the single best way to generate B2B leads.

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